Our story

Cultivating a healthier grocery ritual

We started GreenUP to redefine how busy people access nourishing food. By partnering with regenerative farms and thoughtful producers, we deliver ingredients that taste incredible and feel good to serve.

"Let food be thy medicine and medicine be thy food." — Hippocrates

60%

average waste reduction with reusable crates

92%

of partners follow regenerative farming practices

What guides us

Rooted in transparency and community

Every feature we build is designed to make nourishing choices simple—from intuitive tools to educational resources that empower your journey.

Data-backed nutrition

Access verified nutrition facts for every item, plus tips tailored to your wellness goals.

Seasonal sourcing

We prioritize farms practicing regenerative agriculture and pay fair premiums for their craft.

Community-first

From curated recipes to neighborhood pop-ups, we gather people around intentional meals.